AI Portfolio

Isa Martinez — AI Marketing & Ops

I design and build AI-powered systems for marketing and operations — content engines, CRM/Email campaigns and workflows, lifecycle audits, and long-form content systems that increase efficiency and free up teams to focus their expertise where it drives the best results.

Two disciplines, one goal: growth that doesn't need constant hands-on effort.

M

Marketing

Content systems, lifecycle campaigns, and lead-nurture strategy built to move contacts from first touch to repeat customer — and to keep them there.

AI

AI Operations

Custom AI tools and agent workflows — built on Claude, GPT, and CRM data — that automate the busywork behind marketing and sales so teams can focus on decisions, not data entry.

Tools I've built

A mix of AI agents and assistants I've designed for content, CRM data, and lead engagement — most built on Claude Cowork, one on a custom GPT.

Blog Writing Assistant

Claude Cowork

Give it a topic and it generates a full blog post, a LinkedIn article version, three LinkedIn posts, an email newsletter, and — on request — a matching landing page built directly in HubSpot.

Content HubSpot Multi-format

YouTube Video Content Generator

Claude Cowork

Turns a single YouTube video into a full content package — a blog post, a LinkedIn article, nine ad campaign texts, and LinkedIn posts on request. Built for businesses sitting on video they aren't repurposing.

Content repurposing Ad copy

Marketing Lifecycle Audit

Claude Cowork

Audits B2B companies with a CRM full of leads and customers whose data isn't being used to nurture them. Finds the gaps in the lifecycle and flags where automated nurture would turn leads into repeat buyers.

CRM audit Lead nurture B2B

SEO / LLM Product Description Generator

Custom GPT

A GPT assistant purpose-built for eCommerce: it writes product descriptions optimized both for search engines and for how large language models read and surface product content.

eCommerce SEO GEO

Weekly CRM Dashboard

Claude Cowork

Pulls CRM data every week — leads, customers, closed-won and closed-lost deals, lifecycle stage, and churn rate — then formulates recommendations and priorities for moving contacts through the pipeline.

Dashboard Churn Pipeline

Social Listening & Comment Finder

Claude Cowork

Searches for posts worth engaging with and surfaces the post link plus a draft comment, so a human can review before anything gets posted — keeping engagement automated but supervised.

Social listening Human-in-the-loop

Want an AI system built for your marketing or ops?

Tell me what's eating up your team's time — I'll tell you if AI can take it off your plate.

isa@isamartinez.net